Why convert images to WebP or AVIF?
WebP and AVIF are the two best modern image formats for the web. They use newer compression โ derived from the VP8 and AV1 video codecs respectively โ to deliver the same visual quality as JPG or PNG with significantly smaller files. For typical photographic content, a JPG converted to WebP shrinks by 25โ35% while an AVIF version of the same image is often 40โ55% smaller.
Both formats support transparency (so they replace PNG cleanly for icons, logos and UI graphics) and are decoded natively by every modern browser โ Chrome, Firefox, Safari 14+ (16.4+ for AVIF), Edge and Opera, covering well over 90% of global traffic.
Smaller images mean faster Largest Contentful Paint, better Core Web Vitals scores, lower bandwidth bills and a better experience for users on slow networks. Converting your existing JPGs and PNGs to WebP or AVIF is one of the highest-impact optimisations you can make on a content-heavy site.